Spend a night in jail

A free night in jail, was a special offer to promote Lab rooms sessions. This particular one was a joint promotion with The Movement Hotel, based in the former Bijlmer Bajes: book a Lab rooms session and get a free night in completely redesigned prison cell. The Dutch headline is a nice wordplay with two different meanings.

Agency: lab rooms
Copy offline & online: Ray Pluim



Ray Pluim +31(0)6 5510 83 97 ray@puray.nl




Jua is a twelve-year-old boy with a passion for football. Every spare moment he devotes to playing soccer with his friends. He’s a real Ballieman. Football, his ruling passion, inspired him to set up his own Ballieman clothing line. Together we set out to develop a new clothing line with accessories aimed at young people aged 12-18, starting with T-shirts, sweatshirts and a cap.

Client: Ballieman
Activities: Strategie, concepten, ontwerp en begeleiding
Website: www.ballieman.com

Ray Pluim +31(0)6 5510 83 97 ray@puray.nl