Take a closer look

How to get to the top of the intermediairies minds? By promoting real cases stories where the (flexible) conditions of NIBC Direct made the difference. The goal was to trigger intermediaries to “take a closer look”. We have provided traffic to the online magazine via a DM with AR functionality. In the online magazine we have brought the relevant cases in video and story to life.

Client: Interaction Matters (for NIBC Direct)
Scripts, concept &copy: Ray Pluim & Matthijs Zoons
Production: www.interactionmatters.nl

Ray Pluim +31(0)6 5510 83 97 ray@puray.nl




Jua is a twelve-year-old boy with a passion for football. Every spare moment he devotes to playing soccer with his friends. He’s a real Ballieman. Football, his ruling passion, inspired him to set up his own Ballieman clothing line. Together we set out to develop a new clothing line with accessories aimed at young people aged 12-18, starting with T-shirts, sweatshirts and a cap.

Client: Ballieman
Activities: Strategie, concepten, ontwerp en begeleiding
Website: www.ballieman.com

Ray Pluim +31(0)6 5510 83 97 ray@puray.nl