The Unknown Runner

A hidden cam social media video and a homepage upload gallery with the overal theme ‘The Unknown Winner. Promoting ‘The Unknown Runner’, a documentary about the Geoffrey Kipsang, a young talented athlete and a pacer for Haile Gebrselassie. Kipsang makes his debut on the marathon of Berlin 2012. A story of struggle, sacrifice and dedication.

In the Berlin park we filmed joggers with a hidden cam. Suddenly a pacer runs in front, leading them to a finish ribbon where they receive a vip ticket for the documentary. Online runners around the world got the chance to win free tickets by uploading there favourite personal finish foto.

Concept social media video: Boudewijn de Kemp & Ray Pluim
Design homepage: Georgina Vieane

Ray Pluim +31(0)6 5510 83 97 ray@puray.nl




Jua is a twelve-year-old boy with a passion for football. Every spare moment he devotes to playing soccer with his friends. He’s a real Ballieman. Football, his ruling passion, inspired him to set up his own Ballieman clothing line. Together we set out to develop a new clothing line with accessories aimed at young people aged 12-18, starting with T-shirts, sweatshirts and a cap.

Client: Ballieman
Activities: Strategie, concepten, ontwerp en begeleiding
Website: www.ballieman.com

Ray Pluim +31(0)6 5510 83 97 ray@puray.nl