Sinterklaas (the Dutch traditional Santa) booked a Lab Room to redesign (Black face) Pete. Because in Holland there’s a heavy adult discussion going on about the topic “is his helping hand a form of slavery and discrimination?”

Together with a couple of sweet children Sinterklaas redesigned Pete. Using our methodology and tested via rapid prototyping the new style Pete is directly available. Labrooms is the place to be if you like to change the way you work. Just for one day, or perhaps from this day forward. Think of us a service, venue, a tool or a workshop. We’re all of these things come together and will get you motivated, energised and deliver tangible results, fast.

Client: Labrooms
Script & storyline: Ray Pluim
Production, direction, animation & edit: labrooms.com

Ray Pluim +31(0)6 5510 83 97 ray@puray.nl




Jua is a twelve-year-old boy with a passion for football. Every spare moment he devotes to playing soccer with his friends. He’s a real Ballieman. Football, his ruling passion, inspired him to set up his own Ballieman clothing line. Together we set out to develop a new clothing line with accessories aimed at young people aged 12-18, starting with T-shirts, sweatshirts and a cap.

Client: Ballieman
Activities: Strategie, concepten, ontwerp en begeleiding
Website: www.ballieman.com

Ray Pluim +31(0)6 5510 83 97 ray@puray.nl