An outdoor and online campaign to promote the CIF glass fiber high speed connection in the Dutch cities IJsselstein and Hendrik-Ido-Ambacht. Key visual theme written in glass fiber and outdoor copy using Netflix as a popular trigger. Online activation and explanation for interested citizens.
Agency: The Secret Lab
Concept, online copy: Ray Pluim
key visual design: thegoldendelicious
Jua is a twelve-year-old boy with a passion for football. Every spare moment he devotes to playing soccer with his friends. He’s a real Ballieman. Football, his ruling passion, inspired him to set up his own Ballieman clothing line. Together we set out to develop a new clothing line with accessories aimed at young people aged 12-18, starting with T-shirts, sweatshirts and a cap.
Activities: Strategie, concepten, ontwerp en begeleiding