Column De Venen Into Business
Advertising agency Switch has a frequent column in the De Venen into Business magazine. The subject was ‘skip with the same stuff
and look at things differently’. An inspiring quote of Albert Einstein was the insight and trigger of the copy.
Client: Advertising agency Switch
Concept & copy: Ray Pluim
Jua is a twelve-year-old boy with a passion for football. Every spare moment he devotes to playing soccer with his friends. He’s a real Ballieman. Football, his ruling passion, inspired him to set up his own Ballieman clothing line. Together we set out to develop a new clothing line with accessories aimed at young people aged 12-18, starting with T-shirts, sweatshirts and a cap.
Activities: Strategie, concepten, ontwerp en begeleiding