Continental Spring Break
An online campaign to promote Continental summer tyres. Including a simple but tricky memory game and a content video to promote this game. Prizes: a vintage roadtrip in a classic Volkswagen, free summer tyres and inflable pooltyres.
Concept, game copy & script content video: Ray Pluim
Video: Creators videoproductie
Jua is a twelve-year-old boy with a passion for football. Every spare moment he devotes to playing soccer with his friends. He’s a real Ballieman. Football, his ruling passion, inspired him to set up his own Ballieman clothing line. Together we set out to develop a new clothing line with accessories aimed at young people aged 12-18, starting with T-shirts, sweatshirts and a cap.
Activities: Strategie, concepten, ontwerp en begeleiding