Don’t forget Alzheimer’s

This relatively short grocery list was a true story that I discovered before my dad got worse. He tried to live a normal life including his daily shopping routines. To cover up a disease he didn’t know about, he just wrote just ‘a bit of everything’. It can all be so simple.

Agency: free work
Concept & Copy: Ray Pluim
Design: Thom Niessink

Ray Pluim +31(0)6 5510 83 97