The Unknown Runner
A hidden cam social media video and a homepage upload gallery with the overal theme ‘The Unknown Winner. Promoting ‘The Unknown Runner’, a documentary about the Geoffrey Kipsang, a young talented athlete and a pacer for Haile Gebrselassie. Kipsang makes his debut on the marathon of Berlin 2012. A story of struggle, sacrifice and dedication.
In the Berlin park we filmed joggers with a hidden cam. Suddenly a pacer runs in front, leading them to a finish ribbon where they receive a vip ticket for the documentary. Online runners around the world got the chance to win free tickets by uploading there favourite personal finish foto.
Agency: A COW SAYS MOO
Concept social media video: Boudewijn de Kemp & Ray Pluim
Design homepage: Georgina Vieane