Spend a night in jail

A free night in jail, was a special offer to promote Lab rooms sessions. This particular one was a joint promotion with The Movement Hotel, based in the former Bijlmer Bajes: book a Lab rooms session and get a free night in completely redesigned prison cell. The Dutch headline is a nice wordplay with two different meanings.

Agency: lab rooms
Copy offline & online: Ray Pluim



Ray Pluim +31(0)6 5510 83 97 ray@puray.nl