Per Mertesacker Instagram launch

For Per Mertesacker, captain of Arsenal and a true leader of the squad, we created a unique Instagram launch, using a special 9 grid: every panel has a hidden ‘websnack’, interesting content for fans. Goal of the 9 grid launch: get as a many followers in one day and interesting footage using the right hashtags.

Agency: 9024 sports
Concept & Copy:  Ray Pluim
Concept & Art: Dennis Regelink
Design & Animation: Dennis Grondhuis