An ‘all city’ image campaign for the ‘Ouder- en Kindcentrum’ (Parent & Child Centres) in the Amsterdam area, with the aim of increasing brand awareness. The OKC is a place families can go to seek advice and receive parenting tips for children of all ages. Each medium features different children from different backgrounds and age groups. Each heading advertises the name, a verb and the word ‘again’: communicating a considerable improvement in the child’s situation.


Ray Pluim +31(0)6 5510 83 97 ray@puray.nl