Glasvezel Voordeelweken

An outdoor and online campaign to promote the CIF glass fiber high speed connection in the Dutch cities IJsselstein and Hendrik-Ido-Ambacht. Key visual theme written in glass fiber and outdoor copy using Netflix as a popular trigger. Online activation and explanation for interested citizens.

Agency: The Secret Lab
Concept, online copy:  Ray Pluim
key visual design: thegoldendelicious